BORN FROM EXPERIENCE. DESIGNED FOR EVERY WOMAN.

The Why:

Nineteen years ago, Sweet Dreams Sleepwear was born from a very simple frustration: waking up hot, damp, exhausted, and reaching for pyjamas that made absolutely no difference. 

We looked at what was on the market. Beautiful fabrics. Lovely prints. Cotton, Bamboo, Modal. All of them designed to look good - none of them designed to work.

So, we went looking for something better because  what you wear to bed matters.

The Discovery - Technology enters the story:

We found it in performance sportswear - the same fabric technology trusted by elite athletes to manage heat, wick moisture and keep the body regulated during extreme exertion - we believed it belonged in the bedroom.

We partnered with one of the world's leading textile innovators and with their engineered fabric created our DreamCOOL ® collection to specifically help with the demands of sleep.

Our fabric is backed by science and developed by a global leader in textile technology trusted by leading athletic and performance wear brands.

Not just breathable, actively responsive. Managing your body temperature through the night, all night, every night. It is quite simply, sleepwear designed to do a job.

The Mission - who it's for

·  We built Sweet Dreams for women whose bodies don't switch off at night.

·  For the woman in perimenopause, waking at 3am, drenched, wondering if this is just her life now.

·  For the new mum whose post-partum body is doing things she didn't expect

·  For the woman in cancer treatment, for whom rest is medicine.

·  For the woman who has simply always run hot and never found pyjamas that kept up with her.

·  Your reason is your own. The result is the same - cool, dry, uninterrupted sleep, and the days that follow it.

The Proof

DreamCOOL ® is designed with drirelease® technology – it doesn’t just feel different, it is different. Used by leading athletic and activewear brands worldwide

Soft, luxurious and it works to: -

•  Keeps skin up to 7°F cooler for instant relief

• Actively regulates your temperature through the night

• Dries 4x faster than cotton

• Performance that resists pilling, wrinkling, static and lasts wash after wash, year after year

• Soft on sensitive skin, free from harmful chemicals

Nineteen years, 5-star reviews from customers who told us they finally slept comfortably through the night.

Sleep is not a luxury. It's the foundation of everything.

We are not a fast fashion brand, we don't chase trends or chase volume. We make a small, considered collection of pieces, designed to perform, and designed to make you feel like yourself again in the morning. Every seam, fabric choice and fit decision is made with one question in mind: will this give her a better nights sleep? Because you deserve sleepwear that works for you while you sleep.